Selora Residences: Where Luxury Meets Nature in Mohammed Bin Rashid City Dubai

Dubai's real estate landscape continues to evolve with exceptional developments that redefine luxury living. Selora Residences, the prestigious villa project by Swank Development, represents a masterpiece of nature-inspired architecture in the heart of Mohammed Bin Rashid City (MBR City). This comprehensive guide explores every aspect of this exclusive gated community of 30 luxury villas, providing prospective buyers and investors with detailed insights into what makes Selora Residences a distinguished sanctuary in Dubai's competitive property market.

Project Basic Information

1. Project Identity

Project Name: Selora Residences

Developer Name: Swank Development (European real estate developer with Portuguese roots based in Dubai, UAE)

Project Type: Residential - Luxury Villa Community

Development Status: Under Construction (Off-Plan)

Project Phase: Standalone exclusive gated community development

Project Positioning: Following the massive success of Swank Development's first project (Lua Residences), Selora sets a new benchmark for luxurious living

2. Location Details

Country: United Arab Emirates

City/Emirate: Dubai

District/Area: Mohammed Bin Rashid City (MBR City), Meydan

Sub-community: District 11, MBR City

Plot/Building Address: District 11, Mohammed Bin Rashid City, Dubai

Nearest Landmarks:

• Downtown Dubai - 13 km (13.2 km)
• Burj Khalifa - nearby
• Meydan Racecourse - adjacent/nearby
• Dubai Mall - accessible
• Dubai International Financial Centre (DIFC) - short distance
• Business Bay - short distance
• Dubai Canal - nearby (water views)
• Dubai Design District (d3) - accessible
• Dubai International Airport (DXB) - 21.4 km
• Burj Al Arab - accessible
• Palm Jumeirah - accessible
• World Islands - accessible
• Emirates Towers - accessible
• Dubai Opera - accessible
• Jumeirah Mosque - accessible

GPS Coordinates: Located between Sheikh Mohammed Bin Zayed Road (E311) and Dubai-Al Ain Road (E66)

Master Developer Context: Part of MBR City's District 11 master plan

Unique Location Features:

• Prime corner location in District 11
• Set amidst lush greenery and waterfront
• Surrounded by green landscapes
• Tranquil retreat with seamless access to major highways

3. Project Timeline

Project Announcement Date: April 2025

Sales Launch Date: April 2025

Construction Start Date: 2025

Expected Completion Date: Q2 2026 / April 2027 (sources vary)

Actual Handover Date: To be confirmed upon completion

Project Phases Timeline: Single-phase exclusive development

Property Specifications

4. Unit Types & Configurations

Property Types Available: Luxury Standalone Villas - 4-Bedroom, 5-Bedroom, and 6-Bedroom Configurations

Total Number of Units: 30 exclusive villas (boutique gated community)

Unit Sizes:

• 4-Bedroom Villas: From 4,667 sq ft (approximately 433 sq m)
• 5-Bedroom Villas: Sizes available upon inquiry
• 6-Bedroom Villas: Up to 8,800 sq ft (approximately 818 sq m)

Number of Buildings: 30 standalone independent villa structures

Building Heights: G+2 (Ground plus 2 floors) - Low-rise villa configuration

Plot Sizes: Generous plot sizes ensuring privacy and space

Ceiling Heights: High ceilings throughout creating spacious interiors

Outdoor Areas:

• Private pools for each villa
• Landscaped gardens for every residence
• Private terraces and balconies
• Spacious outdoor living areas

5. Architectural & Design Features

Architectural Style: Nature-inspired elemental architecture blending contemporary European elegance with Mediterranean charm

Design Philosophy:

• Inspired by elements of nature
• Blend of luxury with mindful living
• Harmony between modern living and natural world
• European inspiration with timeless charm
• Portuguese cultural influence throughout

Architectural Consultant: European architectural expertise with focus on Mediterranean lifestyle

Facade Materials:

• Premium contemporary materials
• Natural stone elements
• High-quality glass
• Refined architectural details

Interior Finishes:

• High-end luxury finishes throughout
• Premium quality materials
• Exquisite craftsmanship
• Earthy tones creating inviting atmosphere
• Elegant aesthetics blending modern sophistication with natural charm
• Layered textures
• Refined finishing materials

Flooring Types:

• Premium flooring throughout
• Natural materials
• High-quality finishes

Kitchen Specifications:

• Fully equipped kitchens (included in price)
• Modern European-style kitchens
• Top-tier appliances
• Premium countertops and cabinetry

Bathroom Features:

• Luxury bathroom fittings
• Contemporary design
• High-end sanitary ware
• Premium materials

Special Design Elements:

• Open-plan layouts maximizing space and flow
• Floor-to-ceiling windows throughout
• Large windows for natural light
• Spacious balconies
• Every villa has distinct character
• Tailored layouts for light, lagoon views, and family needs
• Meticulous attention to every detail
• Personal sanctuary feel
• Each space crafted to inspire, delight, and evoke sense of belonging
• Elevators included in many/most villas
• Distinct layout for each villa

6. Smart Home & Technology

Smart Home Features:

• Advanced smart home automation throughout
• Designed for convenience
• Seamless living experience
• Modern technology integration

Security Systems:

• Exclusive gated community security
• 24/7 security systems
• Private and secure living environment
• Controlled access

Internet/Connectivity:

• High-speed internet infrastructure
• Modern connectivity throughout

Energy Efficiency:

• Sustainability focus throughout design
• Smart designs contributing to reducing energy consumption
• Smart solutions for water conservation
• Energy-efficient systems
• Environmentally conscious development
• Future-ready sustainable practices

Financial Information

7. Pricing Structure

Starting Prices:

• Starting from AED 9.1 million (AED 9,100,000)
• Alternative source: From AED 9.16 million
• Premium source: From AED 12.5 million
• Prices vary by villa size and configuration

Price Range: AED 9.1 million to AED 15+ million depending on villa type

Total Investment Range: Approximately AED 9 million to AED 20+ million for largest configurations

Payment Plans Available: Highly attractive flexible payment structure

Payment Plan Structure:

• 40/60 Payment Plan (Pay 40% before handover, 60% on handover)
• 15% down payment
• 60% payment on handover
• Alternative structure: Phased payments aligned with construction milestones
• Tailored for discerning buyers

8. Additional Costs

Registration Fees: Dubai Land Department registration fees approximately 4% of property value plus administrative charges

Developer Fees: Transparent pricing structure

Maintenance Fees: Annual community and villa maintenance fees to be confirmed

Utilities Connection: DEWA connection as per standard rates

Parking Costs: Private parking included with each villa

What's Included in Price:

• Fully equipped kitchens
• Elevators in villas
• Private pools
• Landscaped gardens

9. Investment Information

Ownership Type: Freehold property allowing 100% ownership for UAE nationals and international buyers

Rental Yields: Expected annual rental yields around 6% for MBR City villas

Capital Appreciation:

• Villa prices in MBR City increased by 21.3% in 2024
• Strong growth potential in District 11
• High demand for luxury villas
• Limited supply (only 30 villas) creating exclusivity value

Resale Market: Growing secondary market for MBR City properties with strong appreciation

Mortgage Availability: Financing options available through major UAE banks

Investment Highlights:

• Exclusive 30-villa boutique community
• Freehold ownership
• Prime District 11 location
• Strong capital appreciation (21.3% in 2024)
• Attractive 6% rental yields
• Flexible 40/60 payment plan
• Sustainable investment aligned with Dubai 2040 Plan
• Part of government's active development of MBR City

Amenities & Facilities

10. Recreation & Leisure

Swimming Features:

• Laguna Maré - Swimmable crystal lagoon (centerpiece of community)
• Island-inspired lagoon oasis
• "Water trails" for kayaking
• Beach access
• Exclusive beachside amenities
• Private infinity pools for each villa
• Resort-style waterfront living

Fitness Facilities:

• Outdoor gymnasium
• State-of-the-art fitness center
• Fitness areas throughout community
• Yoga studio
• Wellness zones

Spa & Wellness:

• Spa centers
• Wellness-focused facilities
• Relaxation areas
• Environment designed to nurture well-being

Sports Facilities:

• Padel courts
• Sports and recreational areas
• Active lifestyle facilities

Children's Areas:

• Kids' play areas
• Child-friendly spaces
• Family-focused amenities
• Safe environment for children

Entertainment:

• Casa Selora - Elegant clubhouse hub of warmth and elegance
• Social clubhouse for community gatherings
• Entertainment zones
• Leisure gathering spaces

11. Lifestyle Services

Community Hub:

• Casa Selora Clubhouse - central social and leisure facility
• Community activities and events
• Social connection spaces

Retail & Dining:

• Access to nearby Avenue Mall (8.1 km)
• Mercato Beach (17.5 km)
• Upscale dining options nearby
• MBR City retail facilities

Healthcare:

• Access to premium medical facilities
• Hospitals within reasonable distance
• Healthcare centers in MBR City

Educational:

• Arabian Kids Academy (11.1 km)
• Kent College - nearby
• Multiple international schools accessible
• Universities in proximity
• Family-friendly environment

Pet-Friendly Features: Community suitable for families with pets

12. Essential Services

Security:

• Exclusive gated community with 24/7 security
• Private and secure environment
• Controlled access points
• Elite living security standards

Parking: Private parking for each villa with multiple spaces

Maintenance: Professional community and villa management services

Waste Management: Efficient waste collection and sustainability practices

Landscaping:

• Expansive green spaces throughout
• Lush greenery surrounding community
• Landscaped gardens for each villa
• Green parks weaving through district
• Sublime parkland
• Water features including quiet lake
• Cycling tracks
• Walking trails and pedestrian pathways
• Sweeping parkland views
• Running tracks
• Nature-inspired landscaping promoting outdoor relaxation

Transportation & Connectivity

13. Public Transportation

Metro Stations:

• Planned metro station nearby (future development enhancing appeal)
• Access to Dubai Metro system
• Future transportation infrastructure development

Bus Routes: RTA public bus services connecting MBR City to Dubai destinations

Taxi/Ride-sharing: Easy access to taxis, Uber, and Careem

Airport Distance:

• Dubai International Airport (DXB) - 21.4 km
• Al Maktoum International Airport - accessible via major highways

14. Road Connectivity

Major Highways:

• Sheikh Mohammed Bin Zayed Road (E311) - direct access
• Dubai-Al Ain Road (E66) - adjacent access
• Al Khail Road - nearby connectivity
• Major road arteries connecting to all parts of city

Traffic Conditions: Excellent connectivity with smooth traffic flow to major destinations

Parking Availability: Private multi-car parking for each villa

Connectivity Highlights:

• 13 km to Downtown Dubai
• Quick access to Business Bay
• Easy reach to DIFC
• Seamless connectivity to all major landmarks

Neighborhood & Community

15. Educational Institutions

Schools:

• Kent College - nearby in MBR City
• Arabian Kids Academy - 11.1 km
• Multiple top-tier international schools within 15-20 minutes
• Various curriculum options (British, American, IB)

Universities: Higher education institutions accessible across Dubai

Distance & Quality: Premium educational facilities ensuring excellent options for families

16. Healthcare Facilities

Hospitals: Major hospitals within 15-25 minutes including premium medical facilities

Clinics: Medical centers and specialized clinics in MBR City area

Emergency Services: 24/7 emergency medical services readily available

17. Shopping & Entertainment

Malls:

• Dubai Mall - accessible from MBR City
• Avenue Mall - 8.1 km
• Mercato Beach - 17.5 km
• Multiple shopping destinations within short drive

Restaurants:

• Upscale dining options in MBR City
• Dubai Mall F&B venues
• Business Bay dining
• Growing restaurant scene in District 11

Entertainment:

• Meydan Racecourse - adjacent (prestigious racing venue)
• Dubai Opera - accessible
• Cultural venues and entertainment hubs
• Leisure spots within short drive
• Fitness centers and recreational facilities nearby

Supermarkets: Convenience stores and supermarkets within MBR City and nearby areas

18. Places of Worship

Mosques: Jumeirah Mosque and multiple mosques within MBR City and nearby

Churches: Churches accessible within 15-20 minutes

Temples: Temples available across Dubai within 20-30 minutes

Other: Multi-faith facilities throughout Dubai

Legal & Regulatory

19. Approvals & Permits

Government Approvals: All required government approvals obtained for MBR City development

RERA Registration: Swank Development is registered with Real Estate Regulatory Agency (RERA)

Building Permits: All necessary construction permits secured

DLD Compliance: Project registered with Dubai Land Department

Completion Certificates: To be issued upon completion

20. Legal Documentation

Title Deed Process: Standard Dubai Land Department registration; freehold title deed issued in buyer's name

Escrow Account: Developer maintains escrow account as per Dubai regulations

Insurance: Construction and property insurance coverage

Warranty Terms: Post-handover warranty as per UAE standards

Legal Compliance: Fully compliant with Dubai real estate regulations

Market Analysis

21. Competitive Analysis

Similar Projects:

• Lua Residences by Swank Development (sister project)
• Karl Lagerfeld Villas at MBR City by Taraf
• Sanctuary Villas at MBR City
• Nineteen Riviera Lagoon at MBR City District 11
• Other luxury villa developments in District 11

Market Positioning: Ultra-luxury exclusive boutique community with nature-inspired design

Unique Selling Points:

• Only 30 exclusive villas - ultimate exclusivity
• Laguna Maré swimmable crystal lagoon - unique community centerpiece
• Nature-inspired elemental architecture - one-of-a-kind design
• European Portuguese heritage influence - distinctive cultural touch
• Flexible 40/60 payment plan - attractive financing
• Private pools and elevators in each villa
• G+2 low-rise design maintaining intimate community feel
• Prime District 11 location with waterfront setting
• Casa Selora elegant clubhouse
• Comprehensive amenities (12+ world-class facilities)
• Sustainability focus aligned with Dubai 2040 Plan
• Swank Development's proven track record following Lua success
• Mindful luxury living philosophy
• Fully equipped kitchens and premium finishes included

22. Market Trends

Area Development:

• MBR City villa prices increased 21.3% in 2024
• Government actively developing area under Dubai Sustainable Development Plan 2040
• Planned increases: Green spaces +105%, tourism infrastructure +134%
• Future metro station development
• Improving transportation access
• Enhancing quality of life initiatives
• MBR City emerging as luxury residential destination

Property Appreciation:

• Strong historical growth of 21.3% in 2024
• Expected continued appreciation
• Limited supply driving value
• Premium location ensuring long-term growth

Rental Market:

• Rental yields around 6% for MBR City villas
• High demand from tenants
• Strong rental market performance
• Growing expatriate and family interest

Investment Outlook:

• Excellent long-term investment opportunity
• Government backing ensures sustained development
• Strategic location with strong fundamentals
• Boutique nature (30 villas) creates scarcity value
• Attractive for both end-users and investors

Sustainability & Environment

23. Green Features

Environmental Certifications: Development aligned with Dubai's sustainability goals and green building standards

Energy Efficiency:

• Smart designs reducing energy consumption
• Energy-efficient systems throughout
• Sustainable building practices
• Future-ready sustainable technology

Water Conservation:

• Smart solutions contributing to water conservation
• Efficient water management systems
• Sustainable practices

Green Spaces:

• 105% planned increase in green spaces (Dubai 2040 Plan)
• Lush greenery throughout community
• Expansive parkland
• Nature-integrated design
• Landscaped gardens for each villa
• Water features and natural elements

24. Climate Considerations

Weather Impact: Design addresses Dubai climate with modern cooling and ventilation

Natural Light: Large windows and floor-to-ceiling glass maximizing natural light while managing heat

Ventilation: Modern ventilation systems ensuring comfort and air quality

Environmental Integration: Surrounded by flowing waters and greenery creating natural cooling effect

Additional Information

25. Special Features

Unique Amenities:

• Laguna Maré - Swimmable island-inspired crystal lagoon (signature feature)
• Kayaking and water trails in lagoon
• Beach access and beachside amenities
• Casa Selora - Elegant clubhouse hub
• Private infinity pools for every villa
• Elevators in villas
• Quiet lake within community
• Padel courts
• Yoga studios
• Outdoor gymnasium
• Cigar Lounge
• Spa centers

Cultural Elements:

• Portuguese cultural influence throughout design
• European heritage and traditions
• Mediterranean lifestyle philosophy
• Warm hospitality characteristic of Portuguese culture
• Vibrant traditions infused in development

Design Philosophy:

• "More than design; an immersive experience, a sanctuary that sustains your soul"
• "A Haven for Every Generation"
• Space where soul feels at ease
• Environment where future generations can thrive
• Mindful living approach
• Personal sanctuaries tailored to individual desires

Future Vision:

• Part of MBR City's ambitious long-term development
• Sustainable development aligned with Dubai 2040 Plan
• Growing community with expanding infrastructure

26. Developer Background

Company History:

• Swank Development - European luxury real estate developer with Portuguese roots
• Based in Dubai, UAE
• Journey commenced decades ago from cobblestone streets of Europe
• Wealth of experience from various sectors: construction, design, furniture
• Holistic approach setting them apart as premium developers

Company Philosophy:

• Mission: Seamlessly infuse vibrant Portuguese traditions, warm hospitality, and pure joy of living into UAE developments
• "More than developers; artisans of style, curators of exceptional experiences, makers of bespoke lifestyles"
• "Deep-seated passion can revolutionize how we see world"
• Complete control over all aspects of business through team expertise
• Decades of experience backing every decision

Leadership:

• Moustafa Elsaid - Founder of Swank Development
• Prasenjit Ghosh - Seasoned real estate professional with 15+ years Dubai experience, known for innovative leadership
• Steve Wong - UK-qualified architect with extensive expertise in residential, mixed-use, and super high-rise design across Asia and Middle East

Company Values:

• Encapsulating essence and heritage of Europe
• Redefining exclusivity beyond construction
• Prioritizing customer power of choice
• Meticulous design as compass
• Blending European inspiration with Mediterranean lifestyle
• Commitment to quality, cultural authenticity, and sophisticated living
• Dedication to sustainability and smart solutions

Previous Projects:

• Lua Residences (Phase 1) - Massive success, first project establishing Swank's reputation
• Lua Residences Phase 2 - Exclusive villas in MBR City near lagoon
• Portfolio of 42+ exclusive villas across projects

Awards & Recognition:

• Following massive success of first project
• Setting new benchmark for luxurious living in Dubai
• Featured in Biz Today and major publications

Market Reputation:

• Rapidly establishing presence as premier European developer in Dubai
• Known for bespoke luxury and thoughtful design
• Commitment to enhancing quality of life
• Driving innovation in Dubai's real estate sector

Developer Vision:

• Shaping future of Dubai's real estate sector
• Offering smart and fully-integrated communities for modern living
• Reinforcing Dubai's position as prime destination for foreign investment
• Adopting smart technologies and sustainable practices
• Creating future-ready communities

27. Buyer/Investor Information

Target Demographics:

• Ultra-high-net-worth individuals and families
• Discerning buyers seeking exclusive living
• European expatriates appreciating Mediterranean lifestyle
• Families requiring spacious private homes (4-6 bedrooms)
• Investors seeking luxury villa appreciation
• Those valuing sustainability and mindful living
• Buyers seeking boutique community exclusivity
• Elite living enthusiasts

Resident Profile:

• Wealthy individuals and families
• Professionals and business executives
• International residents seeking luxury
• Multi-generational families
• Those seeking balance between urban convenience and serene living

Community Culture:

• Exclusive boutique community atmosphere
• Social connection through Casa Selora clubhouse
• Family-oriented environment
• Nature-connected lifestyle
• Harmonious living philosophy
• Mindful and sustainable living focus
• Resort-style daily living
• Private yet connected community

Lifestyle:

• Suburban quiet feel with city connectivity
• Waterside living with lagoon access
• Active lifestyle with cycling, walking, fitness
• Social gatherings and community events
• Balance between refined living and nature connection
• Everyday comfort and sophistication

Languages Spoken: English, Arabic, Portuguese, and various international languages

28. Contact & Sales Information

Developer Contact Information:

• Company Name: Swank Development
• Toll-Free Number: 800 SWANK (79265)
• Email: info@swankdevelopment.com
• Office Address: Suite 2005, Festival Tower, Dubai Festival City, Dubai, UAE
• Office Hours: Monday to Friday: 9:00 AM to 6:00 PM
• Official Website: https://swankdevelopment.com
• Project Website: https://swankdevelopment.com/swankprojects/selora-residences/

Alternative Contact:

• DRN Dubai Real Estate: +971 58 558 7880
• Email: contact@dubairealestate.net

Sales Office Location:

• Suite 2005, Festival Tower, Dubai Festival City
• Viewing by appointment

Authorized Sales Agents & Contact Numbers: Multiple authorized real estate agencies represent Selora Residences including:

• Kelt & Co Realty: +971 52 692 1802
• Property Finder UAE
• MIVA Real Estate
• FAM Properties
• EverHomes
• Tanami Properties
• Provident Estate
• Luxhabitat
• DRN Dubai Real Estate Net
• Unique Properties

Viewing Arrangements:

• Project brochures available for download
• Virtual tours and presentations
• Site visits by appointment
• Contact developer directly for exclusive viewing
• Floor plans available for all villa types

Official Project Resources:

• Comprehensive project brochure
• Detailed floor plans (4, 5, 6-bedroom configurations)
• Payment plan documentation
• Material specifications
• Master plan details

Digital Presence:

• Featured on major property portals
• Comprehensive information on developer website
• Professional marketing materials
• Press coverage in Biz Today and industry publications

For Inquiries:

• Call toll-free: 800 SWANK (79265)
• Email: info@swankdevelopment.com
• Contact authorized sales agents for availability and pricing
• Visit official website for detailed information

This comprehensive information is compiled from official sources and market research as of October 2025. Prospective buyers should verify all details with Swank Developments and conduct independent due diligence before making investment decisions.